Marketing Events & Campaigns Specialist

Events: planning, execution, and follow-through

• Support the execution of B2B events across formats (industry conferences, hosted events, roundtables, webinars), ensuring high-quality delivery end-to-end 
• Drive event readiness across timelines, stakeholders, vendors, logistics, registrations, collateral, and on-site support 
• Maintain run-of-show plans, trackers, and action lists, ensuring nothing drops and follow-ups happen fast  
• Coordinate cross-functional inputs (Sales, Product, Design, Comms) to ensure smooth delivery and strong stakeholder alignment 

Lead qualification & pipeline support

• Manage event-generated leads with speed and accuracy (uploads, tagging, routing, follow-ups, data hygiene) 
• Support website lead qualification workflows, ensuring leads are validated and prioritized before handover to Sales 
• Partner with Sales Ops to maintain efficient lead processes and high-quality handovers that drive timely follow-up 

Campaign execution & channel delivery

• Support execution of multi-channel B2B marketing campaigns (email, website, paid/organic support, partner initiatives) 
• Coordinate campaign assets, timelines, approvals, and stakeholder updates across internal teams and external agencies 
• Ensure deliverables are on-brand, on-time, and commercially aligned

Marketing reporting & performance tracking

• Support monthly and quarterly reporting across events, campaigns, and other initiatives 
• Maintain reporting trackers and dashboards, ensuring consistency of definitions and data hygiene 
• Consolidate inputs from stakeholders (Sales, Sales Ops, Web, Events) into clear updates, learnings, and next actions 
• Track KPIs, lead quality, follow-up velocity, and pipeline contribution 

Marketing operations management

• Support marketing execution including POs, vendor paperwork, invoice tracking, and budget trackers 
• Maintain structured documentation (briefs, timelines, trackers) that keeps execution moving in a fast-paced environment 
• Proactively identify blockers early and help drive resolution  

Requirements:

• Minimum 3–5+ years of experience in B2B marketing execution, events, integrated campaigns, or marketing operations (fintech/tech preferred) 
• Proven ability to run multiple workstreams in parallel with strong prioritization and delivery discipline 
• Proactive self-starter who’s comfortable working in a high-velocity, sometimes ambiguous environment with shifting priorities 
• Strong communication skills, able to coordinate across functions and keep execution on track 
• Highly detail-oriented with a strong bias for action and follow-through 
• Strong working knowledge of Excel/Google Sheets and PowerPoint/Slides 
• Familiarity with CRM and reporting tools (e.g., Salesforce) is a strong advantage 
• Comfort with learning and adopting new technology tools 

What success looks like

• Events and programs delivered with high quality, speed, and operational excellence 
• Leads captured and processed cleanly with clear handover and follow-through 
• Marketing execution stays on track even when priorities shift or inputs are incomplete 
• Stakeholders trust you to “run the engine” and move work forward  

Profile fit (ideal traits)

• High energy, proactive, and genuinely enjoys getting things done 
• Organized, sharp, and calm under pressure 
• Comfortable chasing inputs, managing competing deadlines, and pushing work through 
• Brings a “figure it out” mindset and thrives in fast-paced teams