Senior Creative, Paid Social (multidisciplinary)

What You'll Do:

[Conversion-Focused Content] Edit and design platform-native paid social creative (video, UGC, static) that drives engagement and measurable results (CTR, CVR, CAC).

[UGC + Video Expertise] Lead the creation of trend-driven UGC-style ads and short-form video. Make sure every piece feels authentic, fresh, and aligned with Ro’s brand.

[Trend Spotting + Adaptation] Stay ahead of social and cultural trends, quickly translating them into engaging content. Be ready to test new formats, experiment with lo-fi approaches, and adapt to what’s working in real time.

[Data-Driven Iteration] Generate and test a high volume of ad concepts, using performance insights to refine creative approaches and develop new hypotheses.

[Process + Scaling] Build templates and frameworks that speed up creative iteration and bring consistency across campaigns. Collaborate with copywriters to stretch the brand into new formats and executions.

[Execution + Collaboration] Own projects end-to-end: from capturing raw footage to editing final deliverables. Work independently as well as with teammates, external partners, and freelancers to deliver content at speed and scale.

What You'll Bring:

A strong portfolio (portfolio site, social account, or drive link)  showcasing direct-response creative, especially UGC-style video, social-first campaigns, and trend-driven work.

Hands-on experience editing content (Premiere, After Effects, or similar), and designing elements, with proven ability to adapt storytelling to different platforms.

Familiarity with paid social performance metrics (CTR, CVR, CAC) and experience optimizing creative for results.

Solid design craft and fundamentals (type, color, layout) with proficiency in Figma and motion/video tools.

A sharp sense for what feels authentic and performs well across TikTok, Meta, and other social channels.

Comfort switching between high-fidelity design and scrappy, quick-turn video/UGC content — including live capture, street interviews, and spontaneous content.

5–7 years of relevant experience in content creation, video production, or social-first design.