Consumer Marketing Manager, East Africa

What You'll Do

• Lead consumer marketing campaigns across East Africa, while supporting culturally relevant campaigns in additional Sub-Saharan African markets
• Partner with cross-functional teams across marketing, music, partnerships, media, analytics, and creative to bring campaigns to life from strategy through execution
• Use on-platform and off-platform insights to identify audience behaviors, market opportunities, and growth drivers that inform marketing strategy
• Develop clear creative and media briefs in collaboration with internal stakeholders and external agency partners
• Drive acquisition, engagement, and retention initiatives for both Free and Premium audiences
• Identify and activate local partnerships, creators, agencies, and cultural touchpoints that strengthen brand awareness and consumer consideration
• Analyze campaign performance and translate learnings into actionable recommendations for future programs and market strategies
• Adapt global marketing initiatives to ensure they resonate locally across diverse consumer audiences and market contexts
• Support local music and cultural marketing moments in partnership with internal teams and regional collaborators

Who You Are

You have a minimum of 4+ years of experience in consumer marketing, brand marketing, or campaign management within East Africa
You have experience working across multiple Sub-Saharan African markets or regional campaigns
You are experienced in brand strategy, consumer insights, digital marketing, media, and/or project management
You have delivered impactful campaigns within digital businesses, FMCG, retail, entertainment, or technology environments
You know how to translate consumer and cultural insights into effective marketing strategies and campaigns
You are comfortable working with data and performance metrics to evaluate success and optimize marketing effectiveness
You can manage multiple priorities simultaneously while maintaining strong attention to detail and execution quality
You are a collaborative partner who works effectively across teams, agencies, and stakeholders with different perspectives and priorities
You have a proactive, solutions-oriented mindset and are comfortable operating in fast-moving environments
You care deeply about culture, storytelling, and creating experiences that resonate authentically with local audiences

Where You'll Be

• This role is based in Nairobi, Kenya
• This position is available through a third party as a Long-Term Contractor